Privacy Policy

1. Introduction

Fresh Casinos UK Ltd ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website freshcasinos.co.uk and use our services.

We are the data controller for the personal data we collect about you. This means we make decisions about how and why your personal data is processed.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number when you contact us
• Communication Content: Messages, questions, or feedback you send to us
• Survey Responses: Information provided in surveys or feedback forms
• Newsletter Subscriptions: Email address if you subscribe to our newsletter

2.2 Information Collected Automatically

• Website Usage Data: Pages visited, time spent, links clicked
• Device Information: IP address, browser type, device type, operating system
• Cookies and Tracking: Data collected through cookies and similar technologies
• Referral Information: How you found our website (search engines, other websites)
• Location Data: General location based on IP address (country/region level)

2.3 Information from Third Parties

• Affiliate Partners: Information about clicks and referrals from casino operators
• Analytics Services: Aggregated data from Google Analytics and similar services
• Social Media: Public information if you interact with our social media content

3. Legal Basis for Processing

We process your personal data based on the following legal grounds under UK GDPR:

4. How We Use Your Information

4.1 Primary Uses

• Website Operation: Providing and maintaining our website services
• Customer Support: Responding to inquiries, questions, and support requests
• Content Improvement: Understanding user preferences to improve our content
• Security: Protecting against fraud, abuse, and security threats

4.2 Marketing and Communications

• Newsletters: Sending updates about casino offers and industry news (with consent)
• Promotional Content: Sharing relevant casino bonuses and promotions
• Service Updates: Important updates about our services or policies

4.3 Analytics and Performance

• Usage Analysis: Understanding how our website is used
• Performance Monitoring: Identifying and fixing technical issues
• Content Optimization: Improving user experience based on behavior data

5. Data Sharing and Disclosure

5.1 We Share Information With:

• Service Providers: Website hosting, email services, analytics providers
• Affiliate Partners: Casino operators (only aggregated, non-personal data)
• Legal Authorities: When required by law or to protect our rights
• Professional Advisors: Lawyers, accountants, and other professional consultants

5.2 We Do NOT Sell or Rent Personal Data

We never sell, rent, or trade your personal information to third parties for their marketing purposes.

5.3 International Transfers

Some of our service providers may be located outside the UK/EEA. We ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the ICO
• Other legally recognized transfer mechanisms

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. For detailed information, please see our Cookie Policy.

6.1 Types of Cookies We Use:

• Strictly Necessary: Essential for website functionality
• Performance: Help us understand how visitors use our site
• Functionality: Remember your preferences and settings
• Marketing: Show relevant advertisements and track campaign effectiveness

You can control cookies through your browser settings or our cookie preference center.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy:

• Contact Inquiries: 3 years after last contact
• Newsletter Subscriptions: Until you unsubscribe plus 1 year
• Website Analytics: 26 months (Google Analytics default)
• Legal Requirements: As required by applicable law
• Cookie Data: As specified in our Cookie Policy

We regularly review and delete data that is no longer necessary.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

8.1 How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@freshcasinos.co.uk
• Post: Data Protection Officer, Fresh Casinos UK Ltd, 123 Casino Street, London, E1 6AN

We will respond to your request within one month. For complex requests, we may extend this by two additional months.

8.2 Right to Complain

If you're not satisfied with how we handle your personal data, you can complain to the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

9.1 Technical Measures

• Encryption: Data encrypted in transit and at rest
• Access Controls: Restricted access to personal data
• Regular Updates: Security patches and software updates
• Monitoring: Continuous security monitoring and threat detection

9.2 Organizational Measures

• Staff Training: Regular data protection training for all staff
• Data Minimization: Only collecting necessary personal data
• Vendor Management: Ensuring third parties meet security standards
• Incident Response: Procedures for handling data breaches

9.3 Data Breach Notification

In the unlikely event of a data breach that poses a risk to your rights, we will:

• Notify the ICO within 72 hours of becoming aware of the breach
• Inform affected individuals without undue delay if there's a high risk
• Take immediate steps to contain and remedy the breach

10. Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. Our age verification process prevents minors from accessing our content.

If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@freshcasinos.co.uk.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website with a new "last updated" date
• Notify you of significant changes via email if you've provided contact information
• Obtain your consent for material changes that affect how we use your data

We encourage you to review this policy periodically.

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

13. Definitions

For the purposes of this Privacy Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person
• "Processing" means any operation performed on personal data
• "Data Controller" determines the purposes and means of processing personal data
• "Data Processor" processes personal data on behalf of the controller
• "UK GDPR" means the UK General Data Protection Regulation
• "ICO" means the Information Commissioner's Office