About Fresh Casinos UK

Our Mission

Fresh Casinos UK is dedicated to providing honest, comprehensive, and unbiased reviews of online casinos serving UK players. Our mission is to help players make informed decisions about where to play while promoting responsible gambling practices.

We believe that every player deserves access to accurate information about casino operators, including their licensing, game selection, bonus terms, payment methods, and customer support quality. Our team works tirelessly to test and evaluate casinos to provide you with the most reliable recommendations.

What We Do

Our Editorial Process

Every casino review on Fresh Casinos UK follows a rigorous editorial process designed to ensure accuracy, fairness, and usefulness for our readers.

Step-by-Step Review Process

1. Initial Research: We research the casino's licensing, ownership, and regulatory compliance before beginning our review.
2. Account Creation: Our reviewers create real accounts using the standard registration process that players would experience.
3. Deposit Testing: We test various payment methods to evaluate processing times, fees, and ease of use.
4. Game Evaluation: We test games across different categories, assessing variety, quality, and performance on both desktop and mobile.
5. Bonus Analysis: We claim and test welcome bonuses and promotions, carefully reviewing terms and conditions.
6. Customer Support Testing: We contact support through all available channels to evaluate response times and helpfulness.
7. Withdrawal Testing: We process withdrawals to test payout speeds and verify advertised processing times.
8. Final Review: Our editorial team compiles all findings into a comprehensive review with ratings and recommendations.

Our Rating Criteria

We evaluate casinos across multiple categories to provide a comprehensive rating:

Affiliate Disclosure

Fresh Casinos UK operates as an affiliate marketing website. This means we may earn commissions when players click on our links and sign up at partner casinos. However, this does not influence our editorial decisions or review ratings.

How Affiliate Marketing Works

• We partner with reputable casino operators who meet our quality standards
• When you click our links and register at a casino, we may receive a commission
• This commission comes from the casino operator, not from players
• Our editorial content is independent of our commercial relationships
• We regularly review our partnerships to ensure continued quality

Our Commitment to Responsible Gaming

Responsible gaming is at the heart of everything we do. We believe that gambling should be entertaining, not harmful, and we're committed to promoting safe gambling practices.

How We Promote Responsible Gaming

• Prominent responsible gaming messaging throughout our website
• Dedicated responsible gaming resources and self-assessment tools
• Links to professional support organizations like GamCare and GambleAware
• Evaluation of responsible gaming tools in our casino reviews
• Age verification to prevent underage access
• Clear information about gambling risks and warning signs

Editorial Independence

While we operate as an affiliate website, our editorial team maintains complete independence in creating reviews and ratings. Our recommendations are based solely on our evaluation criteria and testing results.

Editorial Guidelines

• Reviews are based on objective testing and evaluation
• Ratings cannot be influenced by commercial considerations
• We maintain editorial independence from casino operators
• Negative reviews are published when warranted
• We regularly update reviews to reflect current conditions
• User feedback is incorporated into our ongoing evaluations

Contact Information

We welcome feedback, questions, and suggestions from our readers. Get in touch with our team:

Company Information

Company Name: Fresh Casinos UK Ltd
Registration: England and Wales
Editorial Responsibility: Fresh Casinos UK Ltd
Website: freshcasinos.co.uk

Fresh Casinos UK Ltd is committed to operating with transparency, integrity, and in full compliance with UK regulations regarding affiliate marketing and consumer protection.